Marketing & design for purpose-driven small businesses.
Hey! I’m Lisa.Marketing Strategist, Designer, & Owner of Northwest Creative
Trusted by these amazing brands
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I’m on a mission to help small businesses stop chasing the algorithm and build something that lasts.
Northwest Creative is a boutique marketing and brand strategy consultancy based in Bridgewater, Virginia, serving small businesses remotely nationwide. Northwest Creative serves established small businesses with brand design, Squarespace website builds, and ongoing marketing strategy that are built around long-term intention rather than reactive, trend-chasing tactics.
Freedom looks like a business that runs on a plan, not adrenaline.
Read the LatestCalm, intentional marketing — one read at a time. This is where I pour out my thoughts while sipping on a good cup of coffee.
With each piece, you get my unsolicited insights and musings, all with the same conviction:
You don’t have to hustle to be effective.
Field Guides
Marketing Retainers
SERVICE MENU
Ongoing strategy and execution for when you need consistent marketing and/or design support.
It's fun to swipe!
Marketing Audit & Five-Year Strategy
SERVICE MENU
A deep dive into how your marketing is really doing and a five-year plan built for what’s next.
Custom Squarespace Website Design
SERVICE MENU
Your online hub, built for where your business is headed. Designed for discoverability, conversion, surprise and delight.
New or Refreshed Brand Design
SERVICE MENU
A thoughtful visual identity system designed to represent your business and capture the attention of your ideal customers.
Free AI Readiness Snapshot
SERVICE MENU
Can your customers find you in the new era of search? Find out with a free check.
Not sure where to start?Find the Right Next Step
Every business needs something different at a given moment — a solid marketing plan, ongoing creative support, maybe a website overhaul.
If you’re unsure of what kind of support you need, a couple of quick questions will point you toward the service that fits your needs right now.
You can also reach out! I love talking shop.
Find your fit
The Process:
How We Work Together
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01
LAUNCH POINT
Start by reaching out to me with a quick inquiry. Share some details with me on any marketing or design challenges you are facing + the type of support you are seeking.
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02
DISCOVERY
Every engagement starts the same way, with a quick video call so I can learn more about your business and the challenges you are experiencing. I’ll ask questions and listen while taking notes and sipping on coffee or seltzer.
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03
DIAGNOSE
I’ll use our discovery call to cast a clear-eyed vision on how I can best support you. This usually includes a couple options so that you have choices, but will always work toward addressing your specific challenges with intention.
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04
THE WORK
This is where I dive in and do the work we agreed upon. Each brand, web, and marketing system is designed to hold up for the long haul. This is marketing with purpose.
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05
WRAP
When the work is finished, I make the hand-off. This is where you get any final deliverables, and I ensure you’re all set for the road ahead. My goal is for every client to finish well and know they are supported and equipped!
“My favorite part of working with Lisa is how quickly she got it all done and how the end result is better than the vision that was in my head.”
— Ashlie @ Camille’s Cut FlowersFreebies &
Fun Stuff
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Playlist: Autumnal
This Spotify playlist will help you usher in the new season with chill fall vibes. Perfect for focused work or a long drive through the countryside.
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Marketing Budget Calculator
What should you actually spend on marketing? Answer a few questions about your business and get a realistic budget range, broken down by channel — based on your revenue, stage, and business model.
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Practical Tracking Toolkit
Download a free Monthly Marketing Review Checklist and access three practical guides for effectively using Google Analytics, Google Tag Manager, and Looker Studio. This trilogy + checklist will empower you to make major marketing gains each month!
featured field guide
Marketing Consulting Services: What They Include & Cost
“Marketing consulting services” means something different depending on who's selling it.
I wrote a field guide to dive into what it actually includes, what it costs, and how to tell if your organization is ready for it.
I hope after you read it, you feel better equipped to make the important decision about whether or not to invest in marketing consulting services.
Marketing Tips & Design Sneak Peeks
